The Monthly Update - November 2020

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The Market of Contradictions

The New York City real estate market is busy, but we're seeing relatively few deals for the amount of activity. To put it another way, real estate brokers will tell you that we are all busy, but not "good busy." Case in point, we just put a property into contract at the asking price in less than 40 days. However, it took over 70 showings to do it!

The phone is ringing. Showings are happening (with staggering frequency, frankly). Listings are on the market for incredible prices. Interest rates are lower than I've ever seen them in my 20-year career. A brave buyer who's getting a great deal just told me she's about to lock her rate. I asked her what she got, and she told me 2.5 percent. Unbelievable! 

All these ingredients are bringing buyers to the table, but few are partaking in the feast. There is a confluence of events causing tremendous instability, including the election (which will, hopefully, be resolved within the next few days), the pandemic and the rising outbreaks, empty office buildings and retail storefronts, and very low residential rental rates that keep on falling. Buyers understandably have a lot holding them back.

I've been keeping track of weekly contracts signed since the start of the COVID crisis. We just broke the record and had 198 signings in the week ending on October 23. There will likely be 198 very happy owners selling these properties at tremendous gains five to seven years from now because of the current market conditions. This is why it's bewildering that more buyers aren't moving forward. Potential homebuyers inherently know that they should be buying, and that's the right time to buy. Yet, the fear of a bigger picture with so much uncertainty has foiled their ability to capitalize on probably the best buyers' market I've seen in 20 years. It's understandable, but the buyers who skate out onto the ice first will gain the most.

You may be asking yourself, how can anybody buy with such huge unanswered questions looming on the horizon? What can a skittish buyer do to move forward?

I know! Buy!

It's time. Be the first to skate out on the ice and capitalize when others are hindered by fear. Take advantage of a situation that we may never see again in our lifetimes. This really could be the best buying opportunity in a generation or more. I know it's scary. I know there could be more downturns in the market, but this is New York City, where buyers' markets only happen for a several months every decade. This one began in the middle of the shutdown when we saw the biggest discounts of listing prices. But there are still deals to be had, opportunities to be seized, and the chance to get your piece of the Big Apple at a discount! Once the herd mentality sets and certainty reinstates itself in the consumer psyche, then it'll be over in a flash. Just like that. Poof! Activity will pick up with ferocity with buyers competing with one another, snatching up inventory and sending this current moment's opportunity to the history books.


The Hoffman Team’s Active Listings


Compass in the News

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Modus Joins Compass

Modus, an escrow and digital title startup, has joined the Compass family! This exciting addition is another step towards Compass' goal to create the first end-to-end platform in real estate. Modus' digital title and escrow tools will provide Compass agents and clients a seamless closing process.  Read more here. 

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Aloha, Compass Hawaii! 

We am excited to announce that Compass has officially expanded to the Aloha State. We would like to extend a warm welcome to our new Compass Hawaii team members. Congratulations Compass Hawaii! Read more here.


Local Happenings

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Bryant Park’s Winter Village

Purchase local crafts, grab a fresh-made snack, or peruse local goods at the annual open-air Holiday Market. Then throw on a pair of skates and enjoys NYC’s only free admission ice skating rink! Click here to check out all the shops and plan your visit in advance!

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The Macy's Thanksgiving Day Parade Marches on!

As one of the most iconic seasonal events, The Macy's Thanksgiving Day Parade will go on, but it'll look very different than it has over its last 94 years. Read up here to learn what will change and what remains same during this unprecedented year, and watch the parade on Thanksgiving Day from 9am-12pm EST on NBC.


Lifestyle Tips & Tricks

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Here's How To Put The "WOW" Into Your Home Workout Space

The days of gyms being grungy, unfinished basements with a dusty weight bench are over. Elle Decor showcases how the pandemic's shutdown of public gyms across the country propelled the home gym from afterthought to a design priority. These times have brought new importance to what many fitness buffs have known all along: where you work out matters almost as much as how you work out. 

Celebrate Turkey Day In Style With 51 Thanksgiving Table Ideas

Aside from the big meal, setting the Thanksgiving table is a big part of the occasion for many families. After all, you want your table to look as good as the food you serve. Parade recommends adding a small detail or two to elevate your Thanksgiving tablescape. 


Stay Connected

@HoffmanTeam

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