September’s Listing “Wall”
Manhattan (and Brooklyn), and I would venture to say most markets nationwide, are cyclical. In the Big Apple, there are two main selling seasons: spring and fall. Spring is defined as roughly March 1 to about June 15, when more apartments change hands on a weekly basis than at any other time of the year. In some cases, over 400 apartments a week go into contract during a typical spring market. However, the autumn/fall season is a little bit different. There are really only two main months to the fall season: September, the listing month, and October, the in-contract month. If a seller doesn’t go under contract by the end of October or early November, then the chances of finding a buyer during the impending holiday season are greatly diminished.
Many liken the September listing month to a “Wall of Listings.” For example, last August, 608 listings came on the market compared to 2,100 in September 2025—a 245% increase in about 30 days! This creates both pitfalls and opportunities for every property entering the post-Labor Day market. Each listing has to compete for the same buyer attention, the same saved-listing alerts, and the same first-impression window. The competition is fierce.
And when you look at the number of listings that come on the market in September, it really does look like a wall on a graph. I’ve included UrbanDigs’ version of this graph below:
There are many reasons for this massive listing dump in September. Properties that didn’t go into contract during the spring and early summer months usually come off the market for the dog days of summer. Sellers then recalibrate their listings for the fall market and relaunch after Labor Day weekend. Also, sellers who haven’t yet entered the market but missed the spring season release their properties after Labor Day. Meanwhile, buyers who have been looking all spring and summer find very little inventory by the end of August. Generally, inventory declines to seasonal lows at the end of August as the New York City exodus to the Hamptons, the Berkshires, upstate New York, and all over the world takes place during the last two to three weeks of the month. It’s uncanny. You can see it in the subways and see it on the streets. The city is extremely empty at the end of August. It’s very much a New York City thing. If you live in New York City, you see it every season.
But the city comes alive again in September. So how do sellers stand out in a crowded field vying for potential buyers? The obvious standouts are pricing, appearance, accessibility, and the willingness of sellers to pounce on offers as they come in during the first few days and weeks of September. Timing also matters. Sometimes it’s about the strategic timing of when you release your property in September. After Labor Day, there are major Jewish holidays and the start of both private and public schools to navigate. Dropping your listing on the market at a pinpointed time can help attract the right buyer at the right moment.
And for the buyers? The fall gives buyers more alternatives and temporarily reduces the competition around any one listing. However, new listings beget more buyers, and if sellers have priced their properties accordingly, buyers flock to those choice properties first—so be ready! Have your pre-approval letter or proof of funds at hand, and be aggressive with your offers on properties you like during the first few weeks of the fall market. If you’re prepared, you could walk away with the property of your dreams.
The fall market is short—roughly two months. It’s a mad scramble for sellers and buyers to sell and/or purchase their dream homes before the end of the year. However, this year inventory has been roughly 10% lower all season, so it remains to be seen how the 2026 fall listing dump will play out. And on the flip side, buyers have been putting roughly 10% more properties into contract over the first eight months of 2026, so there could be more competition for fewer listings this fall—but only time will tell. And you can always find out the latest on the Manhattan market with The Hoffman Team’s Weekly Manhattan Real Estate Update, which is posted on my blog and LinkedIn every Monday morning. Happy selling and shopping this fall!
Local Happenings
US Open
Till September 13, 2026
The 2026 US Open is in full swing at the USTA Billie Jean King National Tennis Center in Queens, bringing two weeks of world-class tennis and excitement to New York City. The tournament continues through September 13, as the sport’s biggest stars compete for one of tennis’s most prestigious titles.
Click HERE to follow the action, view the schedule, and learn more!
Little Italy’s biggest annual celebration is back for 11 days of Italian-American food, music, performances, religious traditions, and plenty of Mulberry Street chaos. The Feast of San Gennaro runs September 17 through September 27, with live entertainment every day, the Grand Procession, and more.
Click HERE to learn more!































